Paper matters

Paper matters

Tuesday, 4 April 2017

In a digital world where people are absorbed with their screens, including myself, I have just received some gorgeous business cards back from the printer. They have a raised spot UV varnish on my client’s name so you can feel the design and well as see it. We are human beings with at least five senses (many neurologists identify nine plus, with some listing as many as 21!) with touch being one of them. When receiving printed material this sense plays an important part of the experience and as well as being visually stimulating, a tactile design can add to the interaction, creating a superior impression. Using textured paper, raised spot UV and embossing are examples of how designers can add another element to their design, making it more ‘touchy feely’.

I sit down every evening my with little boy to read, and a lot of the younger children’s books include a tactile experience, encouraging the child to enjoy and investigate. I don’t think this should stop with children, going back to my delight of receiving the business cards and how special they are with the combined look AND feel. So paper matters to me, and as a designer in a digital age, still needs great consideration when creating the delights of printed material!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: this series takes the first letter of a high street store 2 of 8

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
I heard someone this week have a little moan about words being said the 'wrong' way around such as Chips and Fish - just doesn't sound right does it? Got me thinking... do you have any little work related bugbears? Mine...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: this series takes the first letter of a high street store 1 of 8

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: this isn't a logo for icecream!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
I was thinking back to my college days before Macs had taken over the world, and we used to use something called Letraset when doing layouts! You would transfer the letters, only having the one chance to get it right. A...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: A very well crafted logo in my opinion

Posted in Blog.