Paper matters

Paper matters

Tuesday, 4 April 2017

In a digital world where people are absorbed with their screens, including myself, I have just received some gorgeous business cards back from the printer. They have a raised spot UV varnish on my client’s name so you can feel the design and well as see it. We are human beings with at least five senses (many neurologists identify nine plus, with some listing as many as 21!) with touch being one of them. When receiving printed material this sense plays an important part of the experience and as well as being visually stimulating, a tactile design can add to the interaction, creating a superior impression. Using textured paper, raised spot UV and embossing are examples of how designers can add another element to their design, making it more ‘touchy feely’.

I sit down every evening my with little boy to read, and a lot of the younger children’s books include a tactile experience, encouraging the child to enjoy and investigate. I don’t think this should stop with children, going back to my delight of receiving the business cards and how special they are with the combined look AND feel. So paper matters to me, and as a designer in a digital age, still needs great consideration when creating the delights of printed material!

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: continuing with slogans... “There Are Some Things Money Can’t Buy. for Everything Else, There’s XXX"

Gosh Golly Limited
Gosh Golly Limited1 day ago

Friday's Quick Tip:
The eyes will look with the brain always spotting a difference... something us designers have to be very mindful of. This can work to our advantage if we want to draw attention to something. Equally it can play against us. A...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: continuing with slogans... “The Milk Chocolate Melts in Your Mouth, Not in Your Hand"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “The Listening Bank"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
We've all heard the words 're branded' being mentioned, and it sounds a very costly affair, but quite often it needn't be. A company could have altered its business model so the branding gets addressed. In a lot of cases it...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “Plop, Plop, Fizz, Fizz, Oh What a Relief It Is"

Posted in Blog.