Tuesday, 27 June 2017
As human beings I believe we do enjoy a sense of belonging, be it following a team, being part of a club, liking a certain type of music, or owning a particular car. I remember driving my Mini Cooper for the first time and how exciting it was when other Mini drivers gave me a wave - I loved that feeling of being a part of something exclusive! This does have a negative spin on it though, and there is a danger that people can feel ostracised if they are excluded from a club or group.
"What has all this got to do with buzz words?" I hear you ask? Well, just as I think I'm up to speed with the modern world, which includes the world of Graphic Design, a new word starts to be used... It would throw me into an inward panic, worrying what it is I don't know that everyone else does. Well that's just silly isn't it, and I told myself as much! It is not meant to be intimidating, it is the human need to be creative, and to come up with new terms to describe and reflect what is happening in our surroundings.
These days if I hear a new buzz word, I will embrace it, sometimes be amused by it, but above all want to find out what it means, and if I'm feeling a little risque, start to use it in my conversation!