Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: continuing with slogans... “Let your fingers do the walking"

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
I read an article this week about 10 inventors who came to regret their creations including the atomic bomb and Raleigh Chopper, and interestingly Tim Berners Lee (created HTML/World Wide Web) is known to have said the // at the beginning...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: continuing with slogans... “Your Flexible Friend"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “When It Absolutely, Positively Has to Be There Overnight"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Two of my favourite 'colours', well tones, are black and white. So simple and so striking they never fail to stand out. Black symbolises so much including authority, mystery and power, and white offers innocence, perfection and purity. In design black...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “What Happens Here, Stays Here"