Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: continuing with slogans... “If It’s On, It’s in"

Gosh Golly Limited
Gosh Golly Limited3 days ago

Friday's Quick Tip:
Don't get me wrong, novelty fonts DO have their part to play, and can be very effective as part of a design, but tread carefully... Firstly, don't just use them because they look nice, they need to serve a purpose and...

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: continuing with slogans... “Double Your Pleasure, Double Your Fun'

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “Do the XXXX and put the freshness back"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
When putting a design layout together, designers may not have the initial copy so as an interim we use Lorem Ipsum - a dummy text which has no meaning, but illustrates what the text will look like. Interestingly, it has been...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “The Future’s Bright. the Future’s xxxx"