Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: continuing with slogans... “There Are Some Things Money Can’t Buy. for Everything Else, There’s XXX"

Gosh Golly Limited
Gosh Golly Limited1 day ago

Friday's Quick Tip:
The eyes will look with the brain always spotting a difference... something us designers have to be very mindful of. This can work to our advantage if we want to draw attention to something. Equally it can play against us. A...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: continuing with slogans... “The Milk Chocolate Melts in Your Mouth, Not in Your Hand"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “The Listening Bank"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
We've all heard the words 're branded' being mentioned, and it sounds a very costly affair, but quite often it needn't be. A company could have altered its business model so the branding gets addressed. In a lot of cases it...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “Plop, Plop, Fizz, Fizz, Oh What a Relief It Is"