Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: continuing with slogans... “Let your fingers do the walking"

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
I read an article this week about 10 inventors who came to regret their creations including the atomic bomb and Raleigh Chopper, and interestingly Tim Berners Lee (created HTML/World Wide Web) is known to have said the // at the beginning...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: continuing with slogans... “Your Flexible Friend"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “When It Absolutely, Positively Has to Be There Overnight"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Two of my favourite 'colours', well tones, are black and white. So simple and so striking they never fail to stand out. Black symbolises so much including authority, mystery and power, and white offers innocence, perfection and purity. In design black...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “What Happens Here, Stays Here"