Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited6 hours ago

Friday's Quick Tip:
We've recently added a vinyl plotter to our kit, and after reading manuals and some online support, a plug-in was added and I was able to start having fun and get creating. I discovered that not only did it set the...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
I hope you and yours are keeping well during this lockdown. We have been finding different ways to keep positive in our household, one of which is putting a list together of things to do and places to visit once we...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
When using CMYK (the four colour process for print) be careful not to over saturate. What is this? Each of the four colours can be printed 0-100% each which means the maximum saturation for a pixel is 400%. If this was...

Gosh Golly Limited
Gosh Golly Limited3 weeks ago

Friday's Quick Tip:
Getting print prices for your leaflets, the temptation is to go for a lighter paper weight as it is cheaper, but take care if you are printing on both sides and if the design uses areas of dark colours, for show...

Gosh Golly Limited
Gosh Golly Limited4 weeks ago

Guess the brand: continuing with slogans... “Where do you want to go today?"

Gosh Golly Limited
Gosh Golly Limited4 weeks ago

Friday's Quick Tip:
Fancy using that great image off your website for an advert in a printed magazine? Double check the resolution will be high enough first - on screen an image at 72dpi (dots per inch) or ppi (pixels per inch) is clear,...