Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: continuing with slogans... “Let your fingers do the walking"

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
I read an article this week about 10 inventors who came to regret their creations including the atomic bomb and Raleigh Chopper, and interestingly Tim Berners Lee (created HTML/World Wide Web) is known to have said the // at the beginning...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: continuing with slogans... “Your Flexible Friend"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “When It Absolutely, Positively Has to Be There Overnight"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Two of my favourite 'colours', well tones, are black and white. So simple and so striking they never fail to stand out. Black symbolises so much including authority, mystery and power, and white offers innocence, perfection and purity. In design black...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “What Happens Here, Stays Here"