Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited7 days ago
Friday's Quick Tip:
The design has been signed off, the client's happy, then you get the email... "Now can I have that in an editable format please?". Where do I start? Designers work in industry standard software which isn't widely used by the majority of workforces. This means that, unless you have the software, the designer will need to make any future edits. If you do want something that you can change yourself, then best to communicate this at the beginning so it can be supplied in software that is more mainstream (be prepared for certain limitations though). A lesson learnt for me too, and I should perhaps ask more questions at the start! For more about what I do https://goshgollygraphicdesign.co.uk/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Gosh Golly Limited
Gosh Golly Limited2 weeks ago
Friday's Quick Tip:
Last week I really enjoyed admiring people's front door creations for Halloween. I was so impressed as to the creative lengths people had gone to and put my three pumpkins and real cobwebs plus resident spider to shame! Got me thinking... When I finished my degree some moons ago I travelled and worked in Canada, teaching children print making. Looking at my neighbour's decorations it reminded of what I used to say to them: there is creativity in all of us. A good mantra to bear in mind when working with clients, as although they are not the graphic designer, their creative vision is valued and all things creative are not exclusive to us. For more about what I do https://goshgollygraphicdesign.co.uk/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Gosh Golly Limited
Gosh Golly Limited3 weeks ago
Friday's Quick Tip:
Does old fashioned Direct Mail still work? Yes, if it's done properly. Although an eye catching and clever design will help, what's more important is that you are targeting the right audience. Once you have your list sorted, spend time on communicating what you are offering with a great call to action, use it as a way to direct people online, and don't forget to proof read! Use personalisation for better response rates. If you are sending a lot out, run a few tests first to check it's successful. And finally, follow up, follow up, follow up. Direct Mail is being used less then ever before so take advantage of a great way to get your brand out there, and be creative with it!For more about what I do https://goshgollygraphicdesign.co.uk/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Gosh Golly Limited
Gosh Golly Limited4 weeks ago
Friday's Quick Tip:
Before committing to having a large format design printed I would recommend visualising that product in situ. Take this flag for example, designed for Motogymkhana. It is for outdoor use and the initial design was to have the black background as used in a lot of their marketing material, but as you can see it gets lost in situ, and the white background works much better. Time spent dotting 'I's and crossing'T's = avoiding costly printing mistakes! For more about what I do https://goshgollygraphicdesign.co.uk/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Gosh Golly Limited
Gosh Golly Limited1 month ago
Friday's Quick Tip:
Choosing a name for your business can be challenging - coming up with something catchy, meaningful, professional and with the domain/social name available can take some time. If you have a business that plans to cover a local area only, then consider using the geographical reference and what you do as part of it - this way, chances are it's not used already, and it also helps people to find you as these are the key words used by your potential customers when searching for your services online. For more about what I do https://goshgollygraphicdesign.co.uk/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Gosh Golly Limited