Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: continuing with slogans... “There Are Some Things Money Can’t Buy. for Everything Else, There’s XXX"

Gosh Golly Limited
Gosh Golly Limited1 day ago

Friday's Quick Tip:
The eyes will look with the brain always spotting a difference... something us designers have to be very mindful of. This can work to our advantage if we want to draw attention to something. Equally it can play against us. A...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: continuing with slogans... “The Milk Chocolate Melts in Your Mouth, Not in Your Hand"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “The Listening Bank"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
We've all heard the words 're branded' being mentioned, and it sounds a very costly affair, but quite often it needn't be. A company could have altered its business model so the branding gets addressed. In a lot of cases it...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “Plop, Plop, Fizz, Fizz, Oh What a Relief It Is"