Too similar
Picasso once said, "Bad artists copy. Good artists steal." Seeing up to 5,000 advertising messages every day we are visually saturated, and to design something original is challenging which can lead to re branding a company because it is too similar to a competitor. So as designers we will dig deep taking your work past the initial 'obvious' and create for the market our clients are in.
Remember what Jean-Luc Godard said, "It's not where you take things from — it's where you take them to."
Friday's Quick Tip:
We've recently added a vinyl plotter to our kit, and after reading manuals and some online support, a plug-in was added and I was able to start having fun and get creating. I discovered that not only did it set the...
Friday's Quick Tip:
I hope you and yours are keeping well during this lockdown. We have been finding different ways to keep positive in our household, one of which is putting a list together of things to do and places to visit once we...
Friday's Quick Tip:
When using CMYK (the four colour process for print) be careful not to over saturate. What is this? Each of the four colours can be printed 0-100% each which means the maximum saturation for a pixel is 400%. If this was...
Friday's Quick Tip:
Getting print prices for your leaflets, the temptation is to go for a lighter paper weight as it is cheaper, but take care if you are printing on both sides and if the design uses areas of dark colours, for show...
Guess the brand: continuing with slogans... “Where do you want to go today?"
Friday's Quick Tip:
Fancy using that great image off your website for an advert in a printed magazine? Double check the resolution will be high enough first - on screen an image at 72dpi (dots per inch) or ppi (pixels per inch) is clear,...