Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
So you've decided to implement an advertising campaign, but how will you know if it works? Easy if it's online with tools available (and a good way to test the water without spending too much). If you want to invest in...

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: what company does this winking face represent (look closely)?

Gosh Golly Limited
Gosh Golly Limited4 days ago

Organisational culture in action – John Lewis http://ow.ly/rMpU30kW9t5

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: for an extra point what does the shape also represent?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: for an extra point can you spot the hidden shape and where does it come from?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
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