Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: what does this logo say to you?

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: see these most days...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
The use of capital letters has it's place, such as in logos, headlines or to STRESS a word, but, take care when used a lot in general copy as the reader may interpret the capital letters as being SHOUTED AT!
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Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: tricky one so heres a clue, it's British

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: a beautiful logo...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I design a lot of adverts for magazines, and when creating artwork it is important to know whether it goes to the edge of the page. If it does, then don't forget the bleed! What is bleed? Nothing to do with...