Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: The red colour represents vitality and the yellow stands for happiness, richness and prosperity!

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: I am expecting my husband to get this straight away!

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
I get asked what is the difference between digital and litho printing quite often so I thought I would share these pointers: Digital print is much cheaper on smaller quantities, but when it gets to 2000+ litho becomes more cost effective....

Gosh Golly Limited
Gosh Golly Limited5 days ago

"A beautiful design is not a product of great imagination or a result of an idea. Rather, it is a product of carefully plotted design elements chosen to create a visual representation of the idea and the imagination..." http://ow.ly/HEZv30k0pyx

Gosh Golly Limited
Gosh Golly Limited6 days ago

People ask what sort of graphic design do I do... as well as the obvious logos, literature and digital stuff, I design these decals for Westfield Sports Cars #allinadayswork #varietyisthespiceoflife #ToyboxSpecialistCars #Westfields

Gosh Golly Limited
Gosh Golly Limited7 days ago

I have been designing for Sharon Rooke for nearly ten years - we live a few counties away from each other now but keeping in touch is not a problem #distancenoobject