Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: what logo does this icon form part of?

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
We are all aware that the photographs we see are not the photographs that have been originally taken. Most mobile phones have editing tools now, and Photoshop takes editing to another, wonderful level! One of my favourite tools is Gaussian Blur......

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: any takers? Don't mind if I do!

Gosh Golly Limited
Gosh Golly Limited6 days ago

Good morning! I think my 'junior' designer needs some inspiration for the start of the week - do you have any ideas how we can shakes things up on a Monday morning??!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: where does this coat of arms appear? Most of us have one!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
As creatures of routine, when a box has been successfully ticked the temptation is to tick it again next time as we know it works. Beware! There is always room for improvement, and change... as well as doing lots of lovely...