Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: continuing with slogans... “Say what you see"

Gosh Golly Limited
Gosh Golly Limited3 days ago

Friday's Quick Tip:
Hit the ground running giving 110% while you move the goal posts thinking outside the box... We have all heard them, even used them, many times, and don't we find these phrases annoying! So beware, when creating the headline for...

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: continuing with slogans... “Put a Tiger in Your Tank"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “Time for a sharp exit"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Brand Guidelines are a point of reference for both both external and internal suppliers and staff to make sure the brand remains consistent. MotoGymkhana had theirs designed (by yours truly) in 2011 and is still being used to make sure their...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “I have a cunning plan"