Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited7 hours ago

Guess the brand: musicians theme... I did post this Friday, but could only see the centre white part of the image unless you clicked on it (guessing why there were no guesses) so have cropped just the left section now!

Gosh Golly Limited
Gosh Golly Limited3 days ago

Friday's Quick Tip:
Colour is all around and can have a great effect on our mood. When designing, the choice of colour is very important as it gives subliminal messages, so it is interesting to see which ones are used. I was surprised at...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Another window designed for a 1:1 Diet consultant. I love the simplicity of this design and it works so well with the surrounding colours 🙂

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: musicians theme... easy!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: musicians theme...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
With an extremely full inbox these days, I am increasingly busy. It's a great position to be in and long may it continue. When someone is in demand it means they are good at what they do, so I take my...