Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: such an emotive image

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: personally I find this a very powerful logo. What are the missing word/s?

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
I am sure we all slip up from time to time, but punctuation is one of those things that shouldn't be overlooked. It is rare that a design appears without words, so making sure apostrophes and commas are in the right...

Gosh Golly Limited
Gosh Golly Limited1 week ago

What a great idea: Susan Murray asked me to do some graphics for a removable car top sign - she parks it in a busy spot each day so why not utilise this and do some advertising!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: another very striking red logo

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: this is very similar to other logos