Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited2 hours ago

Guess the brand: and extra point to what they have been re branded to...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: continuing with bygone logos, this has been rebranded, but I would still associate the product with this logo...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
The eyes will look with the brain always spotting a difference... something us designers have to be very mindful of. This can work to our advantage if we want to draw attention to something. Equally it can play against us. A...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: Bygone logos... how times have changed!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Font of the month: Fed up with Impact? Yes I know that feeling! Here's a great alternative, and available in different weights too, bonus! Since discovering this font I have been using it a lot - it's very workable and now one of my favourites.

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I have been doing this job for 30 years, but it's not exclusive to me! I sometimes receive files from clients that have been generated by other designers. Beware... if you are using this work and sending it to print, ALWAYS...