Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited16 hours ago

Guess the brand: easy if you know it!

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: A tricky one - make sure you get the wording right!

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
We live near a lovely little town with some great independent shops, and I notice them. The reason being is that they keep their window displays creative, engaging, and most importantly, they change. There is one shop however that has never...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: Any ideas?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: folling on with the theme, any ideas what word goes in the bomb burst?

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
It really is a quick one this week! When ordering your print such as business cards, leaflets and brochures, ask for them to be quoted on a heavier stock than usual. You'll be surprised at how little extra it will cost...