Changing markets

There are many reasons for a company to rebrand, one of which is a changing market. Changing markets and new products, particularly companies now having a stronger online presence, means the brand needs to move with the times. Technology together with information available on the internet means customer’s expectations evolve, and so changing trends need to be considered through the brand and how this is communicated.

The company may have grown into an international market and the brand now needs to tick more boxes. Did you know that ‘kiss’ in Swedish means ‘pee’? It pays to check. There are some cases where companies have moved into international markets and have had to re brand as it’s name means something inappropriate elsewhere!

Lots to consider.

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: continuing with slogans... “Does Exactly What It Says on the Tin"

Gosh Golly Limited
Gosh Golly Limited3 days ago

Friday's Quick Tip:
It's everywhere in nature, and what an amazing 'look at me' colour it is! Red is the colour of fire and blood, associated with danger, power, determination and also passion, desire and love, and found in many flags. Bringing text and...

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: continuing with slogans... “Central Heating for Kids"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “Cats Like xxxxx Like xxxxx"

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “Can You Eat Three XXXXX?”

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “Beanz Meanz XXXXX”