Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
Gary Hamel said "the sales department isn't the whole company, but the whole company better be the sales department'. For this to happen, everyone needs to be on board, which means everyone needs to know the company's brand values before they...

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: What logo does this letter come from?

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: What character does this form part of the brand for?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Did you put your hair into a beehive, pull your flares on and slip into your moonboots this morning? Most likely not! Like fashion, businesses evolve, and and we adapt with these changes. A company could be about to launch a...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: What letters go into this shield?

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

The 10 Oldest Logos in the World: http://ow.ly/FSnD30lKUDe