Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: what logo does this icon form part of?

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
We are all aware that the photographs we see are not the photographs that have been originally taken. Most mobile phones have editing tools now, and Photoshop takes editing to another, wonderful level! One of my favourite tools is Gaussian Blur......

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: any takers? Don't mind if I do!

Gosh Golly Limited
Gosh Golly Limited6 days ago

Good morning! I think my 'junior' designer needs some inspiration for the start of the week - do you have any ideas how we can shakes things up on a Monday morning??!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: where does this coat of arms appear? Most of us have one!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
As creatures of routine, when a box has been successfully ticked the temptation is to tick it again next time as we know it works. Beware! There is always room for improvement, and change... as well as doing lots of lovely...