Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: Very well known, but do you know it?

Gosh Golly Limited
Gosh Golly Limited2 days ago

Phoneworcs have gone live so very excited I can now shout about the branding I have created for them! Loved working with Sandy, designing the logo then rolling it out into social media, stationery, and this week branded clothing, a brochure and an exhibition stand...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: Finish the word... I have left the strapline in to help

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
Richard N. Haass said: "Success in foreign policy, as in carpentry, requires the right tools for the job". This rings true in my work, where I view a company logo as a communication tool. It is used to help identify what...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: last one of this theme, and probably the best know 😉

Gosh Golly Limited
Gosh Golly Limited1 week ago

Week's off to a good start - client has sent me this photo of a suite of vans I've just designed for them. From print to online to vehicle graphics, I love my job as no two days designing is the same 🙂