Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited2 hours ago

Guess the brand: and extra point to what they have been re branded to...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: continuing with bygone logos, this has been rebranded, but I would still associate the product with this logo...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
The eyes will look with the brain always spotting a difference... something us designers have to be very mindful of. This can work to our advantage if we want to draw attention to something. Equally it can play against us. A...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: Bygone logos... how times have changed!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Font of the month: Fed up with Impact? Yes I know that feeling! Here's a great alternative, and available in different weights too, bonus! Since discovering this font I have been using it a lot - it's very workable and now one of my favourites.

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I have been doing this job for 30 years, but it's not exclusive to me! I sometimes receive files from clients that have been generated by other designers. Beware... if you are using this work and sending it to print, ALWAYS...