Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited12 hours ago

Guess the brand: musicians theme...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: musicians theme...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
We're another week into these strange times, and many businesses have slowed down or come to a temporary halt. I have received numerous emails from companies explaining that they have had to shut their doors for a while. It's a tough...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: musicians theme...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: musicians theme...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Wanting to keep things as 'normal' as possible in these tough times I still wanted to write this week, but feel I need to acknowledge what is currently happening in our world. We can just hope that people adhere to the advice and keep safe...