Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: continuing with slogans... “Say what you see"

Gosh Golly Limited
Gosh Golly Limited3 days ago

Friday's Quick Tip:
Hit the ground running giving 110% while you move the goal posts thinking outside the box... We have all heard them, even used them, many times, and don't we find these phrases annoying! So beware, when creating the headline for...

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: continuing with slogans... “Put a Tiger in Your Tank"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “Time for a sharp exit"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Brand Guidelines are a point of reference for both both external and internal suppliers and staff to make sure the brand remains consistent. MotoGymkhana had theirs designed (by yours truly) in 2011 and is still being used to make sure their...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “I have a cunning plan"