Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
So you've decided to implement an advertising campaign, but how will you know if it works? Easy if it's online with tools available (and a good way to test the water without spending too much). If you want to invest in...

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: what company does this winking face represent (look closely)?

Gosh Golly Limited
Gosh Golly Limited4 days ago

Organisational culture in action – John Lewis http://ow.ly/rMpU30kW9t5

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: for an extra point what does the shape also represent?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: for an extra point can you spot the hidden shape and where does it come from?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
'Brand' is a BIG word - it encompasses so much from the logo, to advertising, tone of voice, online presence, style of photography, the list goes on... Businesses have personalities and one aspect which is equally as important as everything else...