Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited18 hours ago

Guess the brand: this series uses the straplines from well know brands... so if you can guess them!

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: any ideas for what iconic bottle contains?

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
We start a business with certain goals in place, but sometimes the route changes, it could be that one particular product or service has evolved to becoming known above all others. In this case you have to be sure that your...

Gosh Golly Limited
Gosh Golly Limited7 days ago

Guess the brand: What logo does this swirl appear on?

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: this series takes the first letter of a high street store. Last one of 8

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I'm currently having a bit of a print challenge with pantone 072. For other designers you will know what I mean... looks great on screen, really vibrant and bouncing off the light, but when it's printed out of the CMYK colour...