Message changed

Companies rebrand on average every 10 years. They have the right to evolve, and over time their brand message may adjust. Various changes encourage us to adapt to maintain a working relationship with our target market. There are lots of reasons to re brand and one is to remain true to your company’s message.

Apple is a great example when it re branded in 1997. It took away the colour and ‘computer’ reference, opening it up to so much more and reflecting its cutting edge ethos. So keep on top of your brand, making sure it still says what you want it to say about your business!

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: what does this logo say to you?

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: see these most days...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
The use of capital letters has it's place, such as in logos, headlines or to STRESS a word, but, take care when used a lot in general copy as the reader may interpret the capital letters as being SHOUTED AT!
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Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: tricky one so heres a clue, it's British

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: a beautiful logo...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I design a lot of adverts for magazines, and when creating artwork it is important to know whether it goes to the edge of the page. If it does, then don't forget the bleed! What is bleed? Nothing to do with...