Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: what does this logo say to you?

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: see these most days...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
The use of capital letters has it's place, such as in logos, headlines or to STRESS a word, but, take care when used a lot in general copy as the reader may interpret the capital letters as being SHOUTED AT!
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Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: tricky one so heres a clue, it's British

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: a beautiful logo...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I design a lot of adverts for magazines, and when creating artwork it is important to know whether it goes to the edge of the page. If it does, then don't forget the bleed! What is bleed? Nothing to do with...