Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
Gary Hamel said "the sales department isn't the whole company, but the whole company better be the sales department'. For this to happen, everyone needs to be on board, which means everyone needs to know the company's brand values before they...

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: What logo does this letter come from?

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: What character does this form part of the brand for?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Did you put your hair into a beehive, pull your flares on and slip into your moonboots this morning? Most likely not! Like fashion, businesses evolve, and and we adapt with these changes. A company could be about to launch a...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: What letters go into this shield?

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

The 10 Oldest Logos in the World: http://ow.ly/FSnD30lKUDe