Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited2 hours ago

Guess the brand: and extra point to what they have been re branded to...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: continuing with bygone logos, this has been rebranded, but I would still associate the product with this logo...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
The eyes will look with the brain always spotting a difference... something us designers have to be very mindful of. This can work to our advantage if we want to draw attention to something. Equally it can play against us. A...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: Bygone logos... how times have changed!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Font of the month: Fed up with Impact? Yes I know that feeling! Here's a great alternative, and available in different weights too, bonus! Since discovering this font I have been using it a lot - it's very workable and now one of my favourites.

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I have been doing this job for 30 years, but it's not exclusive to me! I sometimes receive files from clients that have been generated by other designers. Beware... if you are using this work and sending it to print, ALWAYS...