Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: what logo does this icon form part of?

Gosh Golly Limited
Gosh Golly Limited2 days ago

Friday's Quick Tip:
We are all aware that the photographs we see are not the photographs that have been originally taken. Most mobile phones have editing tools now, and Photoshop takes editing to another, wonderful level! One of my favourite tools is Gaussian Blur......

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: any takers? Don't mind if I do!

Gosh Golly Limited
Gosh Golly Limited6 days ago

Good morning! I think my 'junior' designer needs some inspiration for the start of the week - do you have any ideas how we can shakes things up on a Monday morning??!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: where does this coat of arms appear? Most of us have one!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
As creatures of routine, when a box has been successfully ticked the temptation is to tick it again next time as we know it works. Beware! There is always room for improvement, and change... as well as doing lots of lovely...