Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited1 day ago

Guess the brand: Very well known, but do you know it?

Gosh Golly Limited
Gosh Golly Limited2 days ago

Phoneworcs have gone live so very excited I can now shout about the branding I have created for them! Loved working with Sandy, designing the logo then rolling it out into social media, stationery, and this week branded clothing, a brochure and an exhibition stand...

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: Finish the word... I have left the strapline in to help

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
Richard N. Haass said: "Success in foreign policy, as in carpentry, requires the right tools for the job". This rings true in my work, where I view a company logo as a communication tool. It is used to help identify what...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: last one of this theme, and probably the best know 😉

Gosh Golly Limited
Gosh Golly Limited1 week ago

Week's off to a good start - client has sent me this photo of a suite of vans I've just designed for them. From print to online to vehicle graphics, I love my job as no two days designing is the same 🙂