Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited16 hours ago

Guess the brand: easy if you know it!

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: A tricky one - make sure you get the wording right!

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
We live near a lovely little town with some great independent shops, and I notice them. The reason being is that they keep their window displays creative, engaging, and most importantly, they change. There is one shop however that has never...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: Any ideas?

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: folling on with the theme, any ideas what word goes in the bomb burst?

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
It really is a quick one this week! When ordering your print such as business cards, leaflets and brochures, ask for them to be quoted on a heavier stock than usual. You'll be surprised at how little extra it will cost...