Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited2 days ago

Guess the brand: The red colour represents vitality and the yellow stands for happiness, richness and prosperity!

Gosh Golly Limited
Gosh Golly Limited5 days ago

Guess the brand: I am expecting my husband to get this straight away!

Gosh Golly Limited
Gosh Golly Limited5 days ago

Friday's Quick Tip:
I get asked what is the difference between digital and litho printing quite often so I thought I would share these pointers: Digital print is much cheaper on smaller quantities, but when it gets to 2000+ litho becomes more cost effective....

Gosh Golly Limited
Gosh Golly Limited5 days ago

"A beautiful design is not a product of great imagination or a result of an idea. Rather, it is a product of carefully plotted design elements chosen to create a visual representation of the idea and the imagination..." http://ow.ly/HEZv30k0pyx

Gosh Golly Limited
Gosh Golly Limited6 days ago

People ask what sort of graphic design do I do... as well as the obvious logos, literature and digital stuff, I design these decals for Westfield Sports Cars #allinadayswork #varietyisthespiceoflife #ToyboxSpecialistCars #Westfields

Gosh Golly Limited
Gosh Golly Limited7 days ago

I have been designing for Sharon Rooke for nearly ten years - we live a few counties away from each other now but keeping in touch is not a problem #distancenoobject