Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited18 hours ago

Guess the brand: this series uses the straplines from well know brands... so if you can guess them!

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: any ideas for what iconic bottle contains?

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
We start a business with certain goals in place, but sometimes the route changes, it could be that one particular product or service has evolved to becoming known above all others. In this case you have to be sure that your...

Gosh Golly Limited
Gosh Golly Limited7 days ago

Guess the brand: What logo does this swirl appear on?

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: this series takes the first letter of a high street store. Last one of 8

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I'm currently having a bit of a print challenge with pantone 072. For other designers you will know what I mean... looks great on screen, really vibrant and bouncing off the light, but when it's printed out of the CMYK colour...