Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: continuing with slogans... “Say what you see"

Gosh Golly Limited
Gosh Golly Limited3 days ago

Friday's Quick Tip:
Hit the ground running giving 110% while you move the goal posts thinking outside the box... We have all heard them, even used them, many times, and don't we find these phrases annoying! So beware, when creating the headline for...

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: continuing with slogans... “Put a Tiger in Your Tank"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “Time for a sharp exit"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Friday's Quick Tip:
Brand Guidelines are a point of reference for both both external and internal suppliers and staff to make sure the brand remains consistent. MotoGymkhana had theirs designed (by yours truly) in 2011 and is still being used to make sure their...

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “I have a cunning plan"