Not just a logo

To dispel a common misconception, a logo is not the brand. Imagine being handed a fabulous looking book, opening it up and there is nothing inside - what a waste of a lovely cover design! It would be like having a logo with nothing to support it. A company brand is the message it is giving to its customers. Once the core values are established, then the brand can be built which INCLUDES the logo, strategy, people, visual presentation, tone of voice, style of photography, font usage etc etc. These need to remain consistent across all platforms used such as websites, advertising campaigns, exhibitions, premises and marketing material. We all want our logo to represent our brand instantly, and this is something that doesn’t happen overnight, so be patient, persistent and on-brand!

Gosh Golly Limited
Gosh Golly Limited3 days ago

Guess the brand: continuing with slogans... “Does Exactly What It Says on the Tin"

Gosh Golly Limited
Gosh Golly Limited3 days ago

Friday's Quick Tip:
It's everywhere in nature, and what an amazing 'look at me' colour it is! Red is the colour of fire and blood, associated with danger, power, determination and also passion, desire and love, and found in many flags. Bringing text and...

Gosh Golly Limited
Gosh Golly Limited6 days ago

Guess the brand: continuing with slogans... “Central Heating for Kids"

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: continuing with slogans... “Cats Like xxxxx Like xxxxx"

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “Can You Eat Three XXXXX?”

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Guess the brand: continuing with slogans... “Beanz Meanz XXXXX”