Too similar

Picasso once said, "Bad artists copy. Good artists steal." Seeing up to 5,000 advertising messages every day we are visually saturated, and to design something original is challenging which can lead to re branding a company because it is too similar to a competitor. So as designers we will dig deep taking your work past the initial 'obvious' and create for the market our clients are in.

Remember what Jean-Luc Godard said, "It's not where you take things from — it's where you take them to."

Gosh Golly Limited
Gosh Golly Limited2 hours ago

Guess the brand: and extra point to what they have been re branded to...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Guess the brand: continuing with bygone logos, this has been rebranded, but I would still associate the product with this logo...

Gosh Golly Limited
Gosh Golly Limited4 days ago

Friday's Quick Tip:
The eyes will look with the brain always spotting a difference... something us designers have to be very mindful of. This can work to our advantage if we want to draw attention to something. Equally it can play against us. A...

Gosh Golly Limited
Gosh Golly Limited1 week ago

Guess the brand: Bygone logos... how times have changed!

Gosh Golly Limited
Gosh Golly Limited1 week ago

Font of the month: Fed up with Impact? Yes I know that feeling! Here's a great alternative, and available in different weights too, bonus! Since discovering this font I have been using it a lot - it's very workable and now one of my favourites.

Gosh Golly Limited
Gosh Golly Limited2 weeks ago

Friday's Quick Tip:
I have been doing this job for 30 years, but it's not exclusive to me! I sometimes receive files from clients that have been generated by other designers. Beware... if you are using this work and sending it to print, ALWAYS...