Picasso once said, "Bad artists copy. Good artists steal." Seeing up to 5,000 advertising messages every day we are visually saturated, and to design something original is challenging which can lead to re branding a company because it is too similar to a competitor. So as designers we will dig deep taking your work past the initial 'obvious' and create for the market our clients are in.
Remember what Jean-Luc Godard said, "It's not where you take things from — it's where you take them to."