Friday's Quick Tip:
You alright mate? How is this fine morning finding you? The spoken AND written word earmarks you. What you say and HOW you say it creates an ever lasting impression and is called the tone of voice. It is part of a brand, so well worth considering having some guidelines in place that reflect your company's ethos. Do you want to be portrayed as serious, trustworthy, approachable, fun, expert or loyal? All of these and more can be communicated in the words you choose, and can help underline the personality of you and your business. Keeping your tone of voice consistent is a powerful element to your brand! For more about what I do https://goshgollygraphicdesign.co.uk/services/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
You alright mate? How is this fine morning finding you? The spoken AND written word earmarks you. What you say and HOW you say it creates an ever lasting impression and is called the tone of voice. It is part of a brand, so well worth considering having some guidelines in place that reflect your company's ethos. Do you want to be portrayed as serious, trustworthy, approachable, fun, expert or loyal? All of these and more can be communicated in the words you choose, and can help underline the personality of you and your business. Keeping your tone of voice consistent is a powerful element to your brand! For more about what I do https://goshgollygraphicdesign.co.uk/services/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Friday's Quick Tip:
Pink has a small window of use in company branding, although it is breaking down barriers and isn't quite so pigeon-holed these days. Like red, it's associated with love, but more on the romantic side. It can also signify feminine qualities and passiveness. The shade of pink makes a difference - when paler it leans towards tenderness as opposed to cerise which has fun and passionate connotations. From Barbie to Moet & Chandon, pink can work very well, and is guaranteed to stand out. For more about what I do https://goshgollygraphicdesign.co.uk/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Pink has a small window of use in company branding, although it is breaking down barriers and isn't quite so pigeon-holed these days. Like red, it's associated with love, but more on the romantic side. It can also signify feminine qualities and passiveness. The shade of pink makes a difference - when paler it leans towards tenderness as opposed to cerise which has fun and passionate connotations. From Barbie to Moet & Chandon, pink can work very well, and is guaranteed to stand out. For more about what I do https://goshgollygraphicdesign.co.uk/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Friday's Quick Tip:
You've got a lot to say but not a lot of space to put it in... the temptation is to make the font size smaller and smaller so that it will all fit. Beware though, if you go below 6pt it will become very difficult to read, and only really use this point size for 'small print'. I suggest try editing the copy instead, keeping your design layout well balanced. For more about what I do https://goshgollygraphicdesign.co.uk/services/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
You've got a lot to say but not a lot of space to put it in... the temptation is to make the font size smaller and smaller so that it will all fit. Beware though, if you go below 6pt it will become very difficult to read, and only really use this point size for 'small print'. I suggest try editing the copy instead, keeping your design layout well balanced. For more about what I do https://goshgollygraphicdesign.co.uk/services/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Friday's Quick Tip:
Let's have a chat about the elephant in the room...
AI is reshaping the landscape for graphic designers with a mix of positive and negative effects. On the upside, AI tools streamline design processes, enhancing efficiency and offering trend insights. Automation tackles repetitive tasks, allowing designers to focus on creativity. Personalized content creation becomes a breeze, adapting to user preferences. However, concerns loom over job displacement as routine tasks get automated. The fear of AI overshadowing human creativity persists, urging designers to evolve their skills. In this dynamic scenario, finding a balance between AI assistance and preserving the unique human touch in design becomes the key challenge for graphic professionals.
PS I did not write the above, AI did! Could you tell? For more about what I do https://goshgollygraphicdesign.co.uk/services/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Let's have a chat about the elephant in the room...
AI is reshaping the landscape for graphic designers with a mix of positive and negative effects. On the upside, AI tools streamline design processes, enhancing efficiency and offering trend insights. Automation tackles repetitive tasks, allowing designers to focus on creativity. Personalized content creation becomes a breeze, adapting to user preferences. However, concerns loom over job displacement as routine tasks get automated. The fear of AI overshadowing human creativity persists, urging designers to evolve their skills. In this dynamic scenario, finding a balance between AI assistance and preserving the unique human touch in design becomes the key challenge for graphic professionals.
PS I did not write the above, AI did! Could you tell? For more about what I do https://goshgollygraphicdesign.co.uk/services/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Friday's Quick Tip:
So you've chosen the main colour of your brand for good reason, now what colours should you use to complement it? Care must be taken to choose a palette that both contrasts and enhances. As well as taking into consideration print reproduction and subliminal messages, a great place to take inspiration from is Mother Nature! Spring is showing signs of appearing, and we all admire the beautiful tones of violets, yellows, oranges and greens against a crisp blue sky. Yes there are theories to help with selection, but we only have to look outside our windows to see the power of colours working together. For more about what I do https://goshgollygraphicdesign.co.uk/branding-2/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
So you've chosen the main colour of your brand for good reason, now what colours should you use to complement it? Care must be taken to choose a palette that both contrasts and enhances. As well as taking into consideration print reproduction and subliminal messages, a great place to take inspiration from is Mother Nature! Spring is showing signs of appearing, and we all admire the beautiful tones of violets, yellows, oranges and greens against a crisp blue sky. Yes there are theories to help with selection, but we only have to look outside our windows to see the power of colours working together. For more about what I do https://goshgollygraphicdesign.co.uk/branding-2/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
Friday's Quick Tip:
When designing a logo, we obviously view it as the size it appears on our screen, and invariably it transfers onto other screens and similar sized printed literature once it's in use. That was the case with this logo we designed for QCT. Three years later, they moved to some beautiful new premises and wanted to have their logo displayed on it. It has worked well at this much larger size, and it is something to bear in mind when doing the original design. A suggestion would be to give visual representations of how it would look on items from various ends of the scale. Currently working on their Mac2004 exhibition stand design and decals for the machinery - they are great team and I love going to client meetings, seeing their branding everywhere - from embroidered on clothing to vehicles to buildings! For more about what I do https://goshgollygraphicdesign.co.uk/branding-2/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
When designing a logo, we obviously view it as the size it appears on our screen, and invariably it transfers onto other screens and similar sized printed literature once it's in use. That was the case with this logo we designed for QCT. Three years later, they moved to some beautiful new premises and wanted to have their logo displayed on it. It has worked well at this much larger size, and it is something to bear in mind when doing the original design. A suggestion would be to give visual representations of how it would look on items from various ends of the scale. Currently working on their Mac2004 exhibition stand design and decals for the machinery - they are great team and I love going to client meetings, seeing their branding everywhere - from embroidered on clothing to vehicles to buildings! For more about what I do https://goshgollygraphicdesign.co.uk/branding-2/
If you need advice on your design and communication tools please call me on 07921 299397 or email natalie@goshgolly.co.uk
Enjoy the weekend
Kind regards
Natalie
#branddesign
#graphicdesign
#logodesigner
#marketingsupport
#creativeideas
#brandrollout
